Relapse Prevention Plan Essay Example | Topics and Well Written Essays - 250 words

Backslide Prevention Plan - Essay Example The underlying strategy for early backslide avoidance that Jed should utilize is as per the following: he ought to perceive that he is experiencing a passionate backslide that is changing his conduct; he ought to likewise perceive that he is segregating himself and accordingly he ought to request help. In any case, Jed ought to comprehend that he is on edge and should utilize new unwinding procedures (Addictions and Recovery.org, 2012). Thusly he ought to perceive that his eating and dozing propensities are breaking down and practice great self-care. Drawn out enthusiastic backslide will make him depleted which may incite him to return to drinking; this will result into mental backslide (Melemis, 2012). The best way to maintain a strategic distance from backslide is that he should take great self-care, and in the event that he cant, he ought to request help. At whatever point he feels a drinking urge he should call a companion, a help, or somebody in recuperation and offer what he is experiencing. The second he shares his sentiments, the urge will consequently vanish (Clarkson,

John von Neumann :: Computer Science

John von Neumann - Von Neumann, a mathematician structured the design model for a CPU. This model was a solitary stockpiling structure to hold both the set of directions on the most proficient method to play out the calculation and the information required or created by the calculation. He planned it by treating the guidelines similarly as the information, a put away program machine can without much of a stretch change the guidelines. In different words the machine is reprogrammable. Von Neumann’s archtectre is as yet utilized it todays present day CPU’S. The CPU - This graph speaks to the structure of the Central Processing Framework. Number juggling Logic Unit - - The ALU performs expansion and deduction, rationale tasks, covering, what's more, moving (augmentation and division). Control Unit - The Control Unit is the core of the PC. It controls and co-ordinates the frameworks tasks. This contains the framework clock, program counter and the guidance register. It likewise deals with the signals from the control transport. Registers - This is a type of fast memory which is contained within the CPU. All information must be spoken to in a register before it very well may be prepared. Data is put away incidentally in the registers where content or cradle positions or square shapes can be put something aside for sometime in the future. Transports - A transport is a channel or way between the segments in a PC. Having a fast transport is significant. A transport lets you interface PCs segments to the processor. The upside of a transport is that it makes parts increasingly compatible. On the off chance that you need to improve designs card, you essentially unplug the old card from the transport and plug in another one. On the off chance that you need two screens on your PC, you plug two illustrations cards into the transport. Etc. A PC for the most part has two transports. The first interfaces the CPU and the framework memory. This is the quickest transport in the framework. The subsequent transport is the increasingly slow interfaces different gadgets, similar to the hard circle, CD drive,

Week(end) [Read New York] Adventures Parts 2-4

Week(end) [Read New York] Adventures Parts 2-4 To continue on my series of Weekend Adventures, this blog will cover a couple different trips over the past few months. And since 90% of these getaways have happened in the Big Apple, “Weekend Adventures Parts 2, 3, and 4” shall hereby be dubbed, “New York Adventures”. As a special added bonus, I have also included the diary of my #springbreak2011 Adventures to keep your taste buds tingling with excitement. Enjoy your meal! Appetizer (consider it the house sampler plate): Friday, January 21, 2011 was definitely a GREAT day to start a weekend adventure. I woke up to the second blizzard of the year (which conveniently arrived about 9 days after the first one) and I was thus assured that taking a trip to New York was the smartest decision I could have made. So I finished packing and headed to work ready to jump on the first bus after 5. The rest was history… Friday: 6:03 pm â€" Lucky Star bus to NYC, NY 10:16 pm â€" A train express into Brooklyn 11:04 pm â€" waited for host to come home…hung out in random Jamaican restaurant 12:50 pm â€" got settled and played cards with friends while sipping hot cocoa Saturday: 12:48 pm breakfast time! Blueberry muffins, bacon, and eggs 1:25 pm â€" movies and lounging 3:30 pm â€" trip to the MoCADA (Museum of Contemporary African Diasporan Art) 5:45 pm â€" went to Union Square. Stopped by Crumbs Bakery 6:02 pm â€" found a neat sports duffle and sweater at Cures Thrift Store 7:45pm â€" heard the BLAH band at the 14th St/Union Square Station while waiting for the L train. They were great! 7:56 pm â€" heard ANOTHER band at the next station (Video Credits: Dorian 11) 8:18 pm â€" dinner at Frida’s Soul Food near Columbia University 11:27 pm â€" more movies and lounging Sunday: 1:25 pm â€" bible study with friends 3:20 pm â€" even more movies and lounging… this time with a few games of Uno 7:50 pm â€" Dinnertime!! We cooked family style and each made a dish. 12:14 am â€" headed back to the bean Pre-Entre Salad: To begin my much needed #springbreak2011, I started off with a glorious Thursday night filled with assignments, summer project proposals, and chocolate. With a to-do list as long as the Green Building is high, I was able to finish around 7:30am on Friday. This was, of course, followed by my favorite activity, last minute packing! I do believe that this instance of the MadGrab was an all time record for a 9 day adventure of 23.7minutes. I scurried along to submit/print/scan all the projects I was working on through the night and then off to the airport I went. Next stop was Pittsburgh, PA! I spent the next 40-odd hours on the campus of Carnegie Mellon for a leadership conference. As the National Chapter Liaison (read: president) of the Impact Movement @ MIT, I have the pleasure of getting leadership training once a year along side the leaders from the other Impact chapters in the New England area. The workshops and lessons taught me a lot and gave me great ideas on how to further develop our MIT chapter. After the conference activities were over, and since my bus out of Pittsburgh didn’t leave for another 11 hours, I got time to hang out with some of the students at both Carnegie Mellon and the University of Pittsburgh. My favorite parts about these few hours were the Jamaican Feast they cooked up and the sitcom I was introduced to, Oliver. Main Entre: I hopped on the redeye MegaBus to New York and began the last leg of my (extended) weekend adventure. The bus was a double decker and not full so I got two seats up top all to myself. So I spread out and said goodnight to the world for a few hours. I woke up at the rest stop to find myself in the mist of a blizzard to welcome me from my slumber. Thus began a lovely, and frigid first week of spring for New England… Thankfully, there were no major setbacks and I arrived safely in Manhattan at around 8am Monday morning. And in the true spirit of vacation, I spent the next four hours sitting in Starbucks catching up on my favorite shows (see “Oh the Things I’ve Seen” ). Later on I travelled to lower Manhattan to meet with a College Admission Manager (and former MIT Admissions counselor) at Sponsors for Educational Opportunity (SEO). After this meeting, I was significantly tired and after dinner, I went straight to bed. And I slept. Sleepsleepsleepsleepsleepsleepsleepsleepsleepsleepsleep. sleepsleepsleepsleepsleep. sleepsleepsleepsleepsleepsleep. sleepsleepsleepsleepshowerreadtvshowsleep. sleep sleep sleepsleepsleepsleepsleep. sleepsleepsleepsleepsleepsleepsleepsleep. sleepsleepsleepsleepsleepsleepsleepsleepsleepsleep. sleepsleepsleepsleepsleep. sleepsleepsleepsleep sleepsleepsleepsleepsleepsleepsleepsleep sleep sleep sleep sleep sleep sleep sleepsleepsleepsleepsleepsleepsleepsleepsleepsleepsleep sleepsleepsleepdinertv. sleepsleepsleepsleep sleepsleepsleepsleep sleepsleepsleepsleepsleep sleepsleepsleep. sleepsleepsleepsleep sleepsleep sleepsleepsleepsleep. sleepsleepsleepsleep sleepsleepsleepsleep sleepsleepsleepsleep sleep sleepsleepsleepsleep. So then Wednesday, I met with my new friend at SEO and also with an admitted student over lunch to tell her how amazing MIT is, why she should come, and to answer all her questions/concerns. I also got a chance to walk around the city a bit and pay my cousin a visit that was visiting from Arkansas with her high school choir. After that visit, I spent a couple hours in a Borders Bookstore near Penn Station sipping on hot cocoa and relaxing. (PS this was by far the prettiest hot cocoa I think I’ve ever had… ) Later that night, I attended the New York Admitted Student’s Gathering and met members of the Class of 2015 from the NYC area. Highlight here, besides being able to interact with these great kids, was the gallon sized bucket of Twislers that I dove into! Thursday was another chill day for me. I woke up fairly early and went to visit friends at Medgar Evers College in Brooklyn. I met them at the conference in Pittsburgh and discovered that their school was only a couple stops away from were I was staying for the week! So I, and another of my MIT friends in the city for the week, sat in on their women’s bible study, which was way fun and insightful. Afterwards, my MIT buddy (Shamarah ’12) and I took a trip around the area and found this AMAZING pizza place. I had a slice of Broccoli Chicken and a slice of Sausage Bacon…I was in heaven ? . After our delicious lunch at A Slice of Brooklyn, we ventured further to find the Brooklyn Public Library. Friday was even more eventful day. I went to talk to two groups of high school students about MIT in the morning. It was refreshing seeing such young faces; eager to hear more about this mysterious MIT they had heard snit bits about. Afterwards, I went to my favorite restaurant in Harlem, Manna’s Soul Food*, for lunch. Later, I met up with a couple friends in Union Square for some retail therapy, birthday cupcakes, and dinner at Stand’s Burgers. The last day of my NY Adventure was filled with traveling. I took a two-hour journey up to an alumni’s home in Rye, NY for another Admitted Students Gathering. The kids at this gathering were also quite excited and had tons of great questions about life at MIT. I returned from Rye, grabbed dinner, and headed to the bus stop to get back to Boston. To close, here are a host of pictures and videos from my various rides on the metro around New York. I’ve affectionately named these adventures: #metroentertainment. Here goes nothing: Download file A/C Train @ Fulton St (movie) Download file C Train (audio file) *Check out the meal I had at Mannas!! Cheers!

The Problem Of Hip Hop Music - 952 Words

Cultural Expression Music has inspired and touched the lives of many aspiring hip-hop artists which makes it one of the most influential characters in America culture. Hip-hop has become one of the most vital, and profitable, forces in popular culture. Rap music is an international art form and is regularly heard in advertising including radio and television. Hip hop beats have influenced popular music genres from rock to jazz to reggae. The fashions, styles, and attitude of hip-hop have been adopted by America’s commercial culture industries and by youths from all cultural backgrounds. I predicted that hip hop music is here to stay because that s only way they can convey their story without being arrested. Is here to stay because, the same inadequate education, inequality among poor people, Injustice and police brutality that hip hop music is talking about is still exist in American today. The right to an adequate education is a freedom every American child should have; how ever, that is not the case. Standardized testing reveals that students living in an economically stable neighborhood are more mentally developed than students living in poverty stricken communities. The problem with the educational system is not schools need to close and children need to be relocated to another one, it is inequality within the educational system continues to widen due to the expansion of the economic gap. One cannot fix issues of the broken system by closing public schools andShow MoreRelatedThe Problem Of Hip Hop Music1721 Words   |  7 Pagesbe considered artistic expression, while the prosecutors will claim that the song is either a criminal threat or has too many similarities to the actual crime that it should be considered a confession. The primary basis for this debate is that hip-hop music is a misunderstood cultural practice because of the racial divide between the defendant and the criminal justice system. The precedent for using rap lyrics as evidence can be traced as far back as 1994 in California, when they were used to proveRead MoreRhetorical Analysis Of Hip Hop Music1182 Words   |  5 Pages Rhetorical Analysis of Hip-Hop Music Sharon Rhetorical Analysis of hip-hop music among Black Americans in ‘From the margins to the mainstream: the political power of hip-hop’ by Katina R. Stapleton Thesis: the paper’s focus on hip-hop as a music genre that has changed the lives of the black Americans Introduction In this article, the speaker must be an expert in politics, ethnicity and the music industry. There is a linkage between the above fields hence the speaker must have hadRead MoreEssay on Hip Hop Dance979 Words   |  4 PagesHip hop dance was important to African American culture because it allowed them to create their own culture, their own music their own style. When watching Flex is Kings, there are many young men in a video demonstrating what hip hop dance culture has evolved to in the 21st century. They are a contemporary urban dance movement. One can see the emotion and the â€Å"seriousness† in their movements. Hip hop dance is these people’s lives’(â€Å"Flex Is Kings†). Flex is a type of street dance, sometimes is calledRead More A Violent Message in the Art of Popular Culture Essay1679 Words   |  7 PagesA â€Å"Violent† Message in the Art of Popular Culture Many people believe that present-day music cause division, tension, and sometimes violence. However, it is acknowledged as art in popular culture. Art in popular culture revolves around action movies, television sitcoms, and provocative song lyrics, which have themes centered on explicit sexuality. Art in popular culture is embodied in music, dance, photography, and other artwork that embraces the ills of the world and acknowledges thatRead MoreThe Negative Portrayal of Women in Hip Hop and Rap Music Essay1239 Words   |  5 Pagesbeat-boxer in rap music today, has been quoted saying, â€Å"Hip-hop is supposed to uplift and create, to educate people on a larger level and to make a change.† Although this is the original intention of hip-hop music, public opinion currently holds the opposite view. Since the 1970’s musical artists have changed the face of hip-hop and rap and worldwide, people – mostly teens—have been striving to emulate certain artists and their lyrics, which has created negative stereotypes for hip-hop music and also forRead MoreYouth Cultures ( Educ 817- 001 )908 Words   |  4 PagesAndorful In order to prove that the Hip-Hop culture’s beliefs and goals have changed, I am mostly going to rely heavily on the culture’s music. Hip-Hop music has been the voice of the Hip-Hop culture since the beginning. It has been an outlet for those in the Hip-Hop culture to vent. To understand the changes in beliefs for the culture of Hip-Hop I must first distinguish what the original beliefs were. Then I must look at Hip-Hop music now to compare and contrast. This must be done usingRead MoreThe Music Of The Hip Hop1673 Words   |  7 Pagesâ€Å"I said the hip hop, Hippie to the hippie, the hip, hip hop, and you don’t stop, a rock it to the bang, bang boogie, say you jump the boogie, to the rhythm of the boogie, the beat.† â€Å"Rapper’s Delight† is a song recorded in 1979 by American hip hop trio The Sugarhill Gang. It was the original 12-inch single was 15 minutes of incontestable urban-playboy bragging. â€Å"Rapper’s Deli ght† was not the first single but, it is generally considered to be the song that made hip hop in the United States popularRead MoreCompaing Hip Hop and Rock Music Essay555 Words   |  3 Pages  Ã‚  Ã‚  Ã‚  Ã‚  People all over the world listen to various types of music. The most popular kinds of music in America are hip hop and rock. As they seem to be totally different types of music they have a lot of similarities . Hip Hop and Rock music have more differences than similarities.   Ã‚  Ã‚  Ã‚  Ã‚  Hip Hop and Rock music are today’s people choice of music. People will find that teens and adults from the age of 20 to 34 listen to these two types of music. Not too often will you see or hear a teen listening toRead MoreDifferences And Similarities Between Hip-Hop And R B786 Words   |  4 PagesAs we know Hip-Hop and RB contain many similarities they also share many differences. There are beauty and greatness in all music Hip-Hop, and RB when I listen to two these genres I tend to notice the differences and the same that they have. The two has the same and difference lyric, tone and melodies The birth of RB was created by African American in the early 1960’s from Soul music, Jazz, Gospel, Pop music and Blues as time went on RB was born. In its earlier days, RB Music was all about racialRead MoreHip Hop And Rap Music904 Words   |  4 PagesHip-Hop/rap music receives the harshest criticism in the music industry. This is because listeners of hip-hop music don’t fully understand the message that the artist is trying to portray. Behind all the vulgar verses is actually a message that the artist wants to listener to know about. Most people don’t listen to hip-hop music because of how they see the artist illustrating their self. Many artists create music based off of his or her background and life growing up. Hip-hop music has a negative

Pride And Prejudice And Mansfield Park Essay - 1592 Words

Marriage is often thought of as a union between two people; a promise that is supposed to last a life time. In today’s world, reality reigns. Marriage is often broken, or held together due to legality. A promise does not mean the same as it did in yester year. Despite this ugly truth, young men and women still dream of the time when they will say â€Å"I do† before their family and friends. However, often times we as young people get mired in the process of finding a mate, rather than enjoying the company of others. Whether it is for political or religious reasons, relationships have the potential to get mucked up. Luckily for today’s generation, one person has witnessed this, and wrote about this process in her novels. This woman’s name is†¦show more content†¦Elizabeth continually allows for mishaps to happen, even rejecting the incredibly wealthy and handsome Mr. Darcy. This seems to be Elizabeth’s way of showing that she, as a woman, ha s a form of power that men cannot take away; the power of saying no. Austen reveals this in chapter 34 when Darcy declares his love for Elizabeth. How he does it, though, is peculiar. He proclaims his love boisterously, yet in private with Elizabeth. Darcy tactfully reveals his feelings for her, hoping that she will be moved and not falter now that they are alone. â€Å"In vain I have struggled. It will not do. My feelings will not be repressed. You must allow me to tell you how ardently I admire and love you.† (Austen ch. 34) Here, Darcy vocally forces himself on her, believing that his passion will invoke a flare within Elizabeth to say yes. Much to Darcy’s disappointment, Elizabeth rejects him, only to accept him later. I view her actions as being suitable for her circumstance. She rejects his offer, because she does not passionately have feelings for him. She, later, accepts Darcy when she does in fact have feelings for him. This is an empowering story for the wome n of Austen’s time. Many readers would ask why Austen would do this. I believe that Austen I empowering young women to stand for what they want and what they believe. When this novel was written, women’s rights were abysmal; often leading to men takingShow MoreRelatedMansfield Park; Empire Orientalism from Edward Said Essay1437 Words   |  6 PagesSummarise Edward Said’s argument in his essay ‘Jane Austen and Empire’ and then show whether you support or refute it. Edward Said’s analysis of Jane Austen’s narrative in her 3rd novel ‘Mansfield Park’ (1814) is based on his own studies of ‘orientalism’. This term is defined by Said as a variety of false assumptions /depictions of Eastern people within Western attitudes. This is achieved, he argues, through the literary discourse provided by post-enlightenment, post-colonial American/EuropeanRead MoreJane Austens Influence in the Romantic Period958 Words   |  4 Pagesfirst draft of three of her novels. In 1809, Jane initiated to take her writing career seriously, and in a span of four years, she published four different novels that became profoundly successful: â€Å"Sense and Sensibility (1811), Pride and Prejudice (1813), Mansfield Park (1814), and Emma (1815)† (Smith). â€Å"After publishing Emma, Jane started to develop symptoms of what may have been Addisons disease, and in July 18, 1817, Jane died† (Klackle). To show the honor that they had to their sister, CassandraRead MoreMr Benett and the Failures of Fatherhood8365 Words   |  34 Pagesattributing no theoretical to her work; she admitted preten having significance sions at all, claiming only accuracy and proportion and wit for her vir tues.1 once Despite again the her well-known of demurrers, subject in Jane I want Austens in this essay to raise canvass problem novels?to to social from a sociological point of view the nature of her response and economic in English society. My reason for sifting over the changes in the evidence is that I think an adjustment already finely groundRead MoreSocial Class in Jane Austen997 Words   |  4 PagesThroughout this essay , I will be looking at the theme of social class in Jane Austen’s work  ; critically analysed by Juliet McMaster, a chapter taken from ‘The Cambridge Companion to Jane Austen’, edited by Edward Copeland and Juliet McMaster. Jane Austens novels at first glance tell a story of romance, set within the landowning society amidst country estates, and their cultivation of tea parties, social outings, and extravagant balls; ladies frolicking in flowing gowns through decorated roomsRead MoreThe Rise of the Novels in the Eighteenth Century4179 Words   |  17 Pageslittle of good poetry or drama to boast of, he was probably paying it due homage for its gift of the novel. The eighte enth century was the age in which the novel was established as the most outstanding and enduring form of literature. The periodical essay, which was another gift of this century to English literature, was born and died in the century, but the novel was to enjoy an enduring career. It is to the credit of the major eighteenth-century novelists that they freed the novel from the influenceRead MoreLizzy or Emma - A Critique of Jane Austens Heroines Essay2237 Words   |  9 PagesPrice in Mansfield Park (1814) is the meek and gentle protagonist. Her contrast is smart and witty Elizabeth Bennet. In this paper I focus on two of Austen’s female protagonists - Elizabeth Bennet and Emma Woodhouse. I believe that Lizzy and Emma are most famous female characters that Austen ever created. Several of her male readers have oscillated in their affections for Lizzy and Emma, two very proficient heroines who have displayed strength of mind and character. Pride and Prejudice was the

Investigation into the impact of tourism on Croyde and Newquay Free Essays

string(116) " is famous for the surfing championships, held at Fistral Beach, which attract competitors from all over the world\." In this Coursework I have decided to compare and contrast Croyde and Newquay as they both have similar tourist attractions and geographical features. They also differ in some ways and I aim to find out how, why and what has caused this. I went down to Newquay on the 6th of august when both the Ripcurl board masters and the Newquay music beach sessions were on so this was a prime time to get some useful results. We will write a custom essay sample on Investigation into the impact of tourism on Croyde and Newquay or any similar topic only for you Order Now I went down to Croyde on two occasions, 11th august when nothing spectacular was on and then again on the 7th September when the Jesus surf classic competition is on so this was also a prime time to get some useful results. I have always loved the outdoors and taking part in extreme sports that use geographical features to their advantages so I guess this is why Geography has been something that has always interested me mainly because I have wanted to know why natural anomalies occur such as waves. I have decided to study the impacts of tourism on two similar areas; Croyde and Newquay are both holiday destinations that I have visited and that I am familiar with which has influenced my choice to use them in my coursework. Even though they are 86 miles apart they share similar characteristics such as popular surf locations because they share the same sea. I went to Croyde and Newquay within the same week to get some fair tests. Obviously there were certain factors that still made this test unfair. I went to Newquay on the 6th, which was in the middle of the very popular Ripcurl Boardmasters and the music week beach sessions. So there will obviously be more tourists in Newquay. I am trying to find out what and how tourism effects these two holiday destinations. I would have preferred to take some results a few years ago and see how Newquay or Croyde have developed because of tourism but this was not possible so instead I will compare the two. Here are two maps showing the places I have studied. My objective in order to help me find out what I need to find are as follow: * To find out how many tourists visit for what reason. * How far and how people travel to visit these areas. * What accommodation tourists stay in when they visit these areas. * How much litter pollution tourist’s cause. LITTER COUNT AND CAMP SITE SURVEY * How much the local economy is supported by tourist business. Background knowledge Croyde Croyde Bay in Devon is a village on the west-facing coastline of North Devon. It is rare but to some surfers the village is known as ‘The Place of Legends’ or ‘The Place of Kings’ due to the way that the village is almost perfect and so is the beach. It is a favourite destination for families and surfers alike. The name Croyde is believed to have derived from an Anglo-Saxon settlement in the area. Croyde village is a charming little hamlet of thatched cottages with many places to eat, buy gifts and hire beach equipment – including surfboards. It has many popular spots neighbouring such as Watersmeet in lyton/lynmouth, Golf in Saunton and Walking areas that make this area worth staying both on a holiday and as a day trip. During the 20th century Croyde’s development was based on traditional ‘seaside’ tourism. Before this the village was based on the local agriculture. The past 30 years has seen large increases in younger-age visitors develop around surfing. It is home to several small campsites, a small retail area in the centre of the village, and a large holiday park, Ruda Holiday Park, operated by Parkdean Holidays. Walking is also a very popular attraction for tourists with the South West Coast Path giving access to the spectacular Baggy Point, which is owned by the National Trust. Croyde has three pubs in the village: The Manor, Billy Budds†, and The Thatched Barn Inn. As far as education goes the children in croyde share the Georgeham Primary School with many of the neighbouring villages. For secondary education they have to go to braunton for either the Community College or Braunton School. Croyde beach is placed in a sheltered bay measuring at 0.8km long. The shallow slope of the beach means that the high and low water marks are 500m apart making this beach safe for children. Surfing is another popular attraction in croyde. Although the rides are generally pretty short on the beach though, the waves tend to pitch up and break fast making it attractive to shortboarders. The beach forms the middle section of a trio of sandy beaches north of the Taw estuary. 6 km long Saunton Sands is 1 km to the south, 3km long Woolacombe Sands, divided into Putsborough and Woolacombe beaches, 1.5 km to the north. There were several drownings on the beacj in the 1950’s causing the local authoritites to introduce some lifeguards. There is a break some 3/4 mile offshore that breaks when the beach of Croyde is closed out by large swells. The population is split neatly into two polarized but quietly coexisting groups: half the locals are bungalow-inhabiting retirees, the other half are the surfers (almost all of whom are under 30). Surfing is a religion there. Newquay The first signs of settlement in Newquay consist of a late Iron Age hill fort/industrial centre which exploited the nearby abundant resources and the superior natural defences provided by Trevelgue HeadNewquay was originally the fishing port of Towan Blistra before the ‘new quay’ was built in the fifteenth century. The quay was used for the import of coal and the export of mined ore. For many years, the main industry was pilchard fishing and salting. These days Newquay is the resort with all the nightlife but not so much of the original culture. Newquay is famous for the surfing championships, held at Fistral Beach, which attract competitors from all over the world. You read "Investigation into the impact of tourism on Croyde and Newquay" in category "Papers" The main town beaches are Towan, Great Western, Lusty Glaze and Tolcarne, all of which are reasonably sheltered and safe for swimming and sun worshipping. Newquay has two secondary schools, Newquay Tretherras School is a state-funded specialist technology college and Newquay Treviglas which is a specialist business college. Surfing is also a very large part of newquays tourist attraction holding numerous surfing international and local competitions the latest being the ripcurl boardmasters. Fistral bay has very clean wave sucsetions that make it ideal for surfing. Being 0.75km in length it is a resonable size. It is often very crowded in the summer both on the beach and in the water. The cribbar, named after the reef which stretches half a mile from the beach, is a legendary wave that only breaks at Fistral Beach around once every 2 years. This incedible swell can reach heights of around 40 feet. It was first surfed in 1967 by Jack Lydgate, Bob Head and Rod Sumpter. The recent explosion in interest in surfing large waves has spured many international surfers both pro and ameteur to come and visit newquay to tr out the waves and the community of newquay. Newquay is well known for its lively nightlife. Nightclubs such as Berties, Tall Trees and Sailor’s attract well known international DJs. Newquay has been a popular destination for hen and stag nights as the town now has a lap-dancing club and the explosive nightlife attracts people to hold them here. The town has a permenant population of around 19,423 but this can increase to 100,000 or more in the summer because Newquay has a large stock of holiday accommodation. Which is not surprise when you think that it was home to the author of Lord of the Flies and The Beatles filmed part of the Magical Mystery Tour film in Newquay. Scenes were filmed at the Atlantic Hotel and Towan Beach. As we know travel all over the world has become cheaper and cheaper with more methods of travel and more people being able to travel. Flights have become very cheap compared to how they used to be making tourism from England go abroad so places like newquay and croyde have been forced to make their own efforts to attract tourism back to Cornwall. They have risen to the challenge by using their advantage of the Atlantic coast and focused on surfing. From the tourism they received from tourism certain places in newquay and croyde decided to get benefit from this and so extended ways that they could make money out of tourism and so increasing the attractions for tourism. Newquay had introduced many nightclubs and bars whereas croyde introduced a young person’s arcade directly implying that they get more families with young people then older couples. Both of the towns have had to increases accommodation and have done this by opening campsites and converting houses into hotels and other forms of accommodation. Method During this I will be stating what data I want to find out, how and why I am going to be collecting the certain parts of data. Why do tourists visit these destinations? In order to do this I need to include this as part of my questionnaire. To find out who comes to these destinations and why they come here. A questionnaire is the best way to find out sufficient results for this question as I can ask questions that are to the point and get exact answers from the people who affect the areas of coast both humanly and environmentally. On the day I am going to stand in the streets of Croyde and Newquay asking people if they wouldn’t mind spending a little time to fill out my questionnaire. Once I have done this I will collect the data and group in a format I can easily read and relate to, I gave out 30 questionnaires in both Croyde and Newquay because I thought 30 wasn’t too low i.e. I could still get sufficient data from this amount and it wasn’t too many as I didn’t have as much time as I would have liked. I stood in similar spots in both Newquay and Croyde to make it even – The main beach entrance, the beach car park and the main shopping area (central town). I did this as I could gather the information quicker, as they are the busiest spots, and I could also go about other tasks whilst they’re such as a tax disc survey. With the questionnaire I simply asked every other person who walked pass me. This is because I am then asking a wider range of people as if I ask ever person I see then some may be related whereas if I leave it every other one there is a stronger likely hood that they are not together therefore getting no repeats. How far and how people travel to these locations. In order to do this I will be asking how people have travelled and how many with in a questionnaire as I can get the precise information I desire but I can take a tax disc survey to find out how far, this will be a lot quicker therefore enabling me to get more results. I will carry out the tax disc survey in a car park and look on car’s tax discs and where they have been stamped, this may not be very accurate as people may travel a fair way to get there tax discs as post offices are closing down. The more results I get the higher the precision of my work is. This is important as the further people travel to these locations makes me think that the change in tourism has been spread wider and heard more further away possibly making the change larger and more attractive to the majority of people looking to travel in England. On the day I will hand out my questionnaire and ask people to take part in my coursework and with the tax disc survey I will go into two or three car parks co llecting the locations that people have travelled to reach this destination. Once I have done this I will group all my data into workable format. With the tax disc survey I will work out the carbon footprint of the data I feel applicable. I have done this so I can work out how far the attraction of the effect of tourism has spread. What accommodation tourists stay in when they visit these areas? In the questionnaire I have included the request of information on the tourist’s accommodation. This will help me again as the more people who use hotels will suggest the more hotels there are and therefore the demand for them is greater. This will help me because I will be able to know whether the most popular forms of accommodation require more or less litter pollution to the area or whether the owner takes the litter under their responsibility. I will do this again by using the format of my questionnaire, as this will be a strong and effective source. How much litter pollution tourist’s cause? In order to get the results I want to answer this objective I will take a litter count by recording the amount of litter I see in a 2mà ¯Ã‚ ¿Ã‚ ½ then I repeat this every 20m and I will also include an Environmental Perception Grid in my questionnaire assuring I get both raw data and people’s opinions on the amount of litter in the area. Once I have done this I can then result in concluding what I have established following-onto linking it back to the main aim of this coursework and whether the tourism impact on the two different places was positive or negative. How much the local economy is supported by tourist business? I will do this entirely based on a land use classification sheet that I have done. I did this by walking through the main street of the two towns marking what shops were what and concluding what they were used for and who they were there for. Hopefully I will find a great difference in the two places here resulting in my conclusion saying how tourism has affected these two places in different ways. I will have to talk about how and why the area has let tourism effect it in this way in comparison to the way the other place has let is change it. Results with Analysis. For this part I will be putting my data for both Croyde and Newquay into appropriate charts so I can directly compare the data against each other then writing what the data tells me before relating what I have found out directly back to my main objective. To do this I will work through each method accordingly slowly producing my main conclusion to this piece of coursework taking into account applicable pieces of data and using these to back up my opinion on my investigation and how tourism has effected both then I will give my opinion on whether it’s a positive or a negative effect. Why do tourists visit these destinations? I have put the data from my questionnaire in two bar charts that I can compare directly. The reasons for visit in both places in very similar but the duration of the visit are very different. Croyde has 20 more people visiting for a week and Newquay has 20 more people visiting for 3 days. I think this is strongly representative of the way they have both differed in changing as 3 day trips tend to be made by younger people who have gone down for a specific reason. However week + holidays is often family orientated as they have gone down to spend some time away. I took this data in the summer holidays which backs my point up. I have also taken the ages and put them in a graph as I think it will help me conclude the way I think tourism has changed either place as the reasons, I feel, will be more pronounced with a given age group. The age of people asked was very similar showing me no evidence that the change in tourism has made the ages visiting any different. As the young age group is the largest I think this was their main aim as I think this would be the largest market. I think Newquay and Croyde have changed in different ways but they have still managed to attract the same main target market. The age group in Croyde was more evenly spread than Newquay so maybe Croyde has changed more appropriately for all age groups. In order for me to differentiate the ways they have changed and whether this difference in change was good or bad I will need to look else were as the reason and length of visit has given me no reason to believe the reasons for visit are any different. How far and how people travel to these locations. All people questioned in Croyde either got their on a bike, by foot or by a car, however, people who were questioned in Newquay only arrived on motorized vehicles 7% even arriving on a plane. Newquay has this choice as it has its own airport and train station as well as very frequent public services running till 3am at night to the surrounding areas, this has enabled newquay to have tourists from France whereas croyde isn’t as main-stream as Newquay making it not as widely known mainly because of its lack of public transport, this is mostly dues to its lack of size, roads and economy couldn’t support such methods of transport certainly as the village stands. In Fig. 7 you can easily see that there are more places than in Fig. 8. This is mainly a result of what I have just explained in order to back up further my point I have worked out the distance between Croyde and Newquay and were their tourists travelled from creating a circle of influence that I can directly compare. This will help me as part of my conclusion will be on whether the difference, if any, in the way tourism has developed is a good thing on the area and although this may be a good thing that they are attracting people on the area obviously the further away people travel the longer they are driving and therefore the larger their carbon footprint. Fig. 9 clearly shows that newquay has a much larger circle of influence obviously this is very good for the locals so far as tourism means money for workers there however environmentally this is a negative. What accommodation tourists stay in when they visit these areas? This is hugely dependant on the land the area has and how available the area lends itself to things such as hotels. To do this I have put a question in my questionnaire about accommodation then I will be, again, plotting both Newquay’s and Croyde’s data against each other just to make the difference as well as numerical making it visual as this will be easier to remember and makes it easier to remember as numbers or percentage can often be to close and therefore rounded distorting the comparison. As we can see in Fig. 10 93% of people who visited croyde either camped or stayed in bed and breakfasts. They also rented houses (holiday homes – Self catered) however Newquay’s largest majority with 40% was people who stayed in hotels. There are so many hotels in Newquay making this such an available option for tourists. Croyde has few hotels as such however they have many bed and breakfasts and self service accommodation options. Camping and holiday homes are popular as many prefer to save money and cater for themselves I think this is because most of the tourists in Croyde are families as apposed to Newquay’s being in their late teens – early 20s. Newquay’s demand for hotels is so big people are renovating rows of houses into series of hotels. There has been so much of this over the last few years because of Newquay’s growth. How much litter pollution tourist’s cause? Now that we have established what accommodation tourists use when visiting these two destinations I want to see what effects this has on the two towns so far as litter is concerned. This clearly shows that newquay has a higher litter concentration than Croyde which surprises me on the fact that 50% of Croyde accommodation is camping which I though would create terrible litter problems however newquay is considerably larger than croyde making the tourist capacity larger so I have decided to repeat this test in the exact same places but with people instead of litter. I have done this by counting every person that passes my left and right leaving ahead and behind, then like the litter count I will walk 20m before I take my next count. This shows that both of the beaches were the busiest places however Newquay does have more people but there isn’t such the significant difference that there is compared to litter. In the questionnaire I have asked people what they think of the area in terms of the factors that tourism could have affected. How much the local economy is supported by tourist business? A vast majority of the local services in Newquay and Croyde are run by local people making tourism a highly important part of their lives as it is tourists who would be mainly targeted in two popular tourist destinations. I have drawn up and filled out a land-use classification table to help me with this also using the questionnaire to find out who actually uses the facilities that these two areas have to offer. Obviously being holiday destinations alone answers my question alone as they obviously do rely on tourism to keep their jobs going. Fig. 15 shows that both Croyde and Newquay have facilities for all their tourists. I can s a majority of the 30 people asked have used nearly every facility. So as they rely on tourism they have made the Facilities well as evidently tourist use them. Fig. 14 shows that a lot more of how the two towns have let tourism change them in different ways. Newquay has concentrated on the entertainment market whereas (Fig. 15) Croyde has concentrated on the outdoors sports such as beach activities and waling. I can tell this as a larger percentage of people asked had used the entertainment facilities in Newquay where most people in croyde had used the beach, walked or the sports equipment hire. Conclusion Researching two similar holiday destinations in depth has clearly painted a picture for me so far as how they differ in the way they attract tourists and what the tourists do, where they stay and how they travel to their destination be it Newquay or Croyde. I think I have been fairly successful so far as achieving my main aim however there are things I have learnt on the way that I would have done differently had I been given more time and facilities. The main reason I think Newquay has changed from Croyde yet their aims are the same is that Newquay is a lot bigger than Croyde making it easier to build on and sustainable as Croyde has narrow roads and a small population which would be directly effected if the town were to expand outwards. Newquay however has lent itself to this very well having fairly flat and available land. Newquay has changed this way as there is far more money in the long run for large amounts of tourists and throughout the winter they will still get tourists as they have many hotels 50% of people asked camped in Croyde and few people will want to do this in the winter. I think overall I have tried hard and succeeded in comparing Newquay and Croyde. They differ in many ways and couldn’t be more similar in others making them attractive for different reasons. Evaluation Had I been given the chance to do this again I would put in deeper research into the area and mainly extending my questionnaire and asking 100 people as the more people questioned the more reliable my result however this would not need to be a necessity as I effectively took a random sample of many as I randomly asked every other person (that was the only reason I chose them) making them as reliable as possible. I went to croyde when I Ripcurl board masters was on but I firstly went to croyde when nothing was happening so I decided to make this fair by going back to croyde when a surf festival was on. There were many tests I took that had no help to my main aim making them completely invalid and therefore wasting some of my time that I could have spent else where. Hopefully these downfalls in my research haven’t affected my outcome too much. I would repeat my results and do them all round the year as in summer obviously I would have more results than the winter I would like to see how the change of year/weather change my results and see whether the public prefer this change and therefore prefer these areas in winter. How to cite Investigation into the impact of tourism on Croyde and Newquay, Papers

Advertisement Message Strategy in Developing Audience

Question: Discuss about the Advertisement Message Strategy in Developing Audience. Answer: Introduction: Advertisement can be regarded as an audio as well as visual method of marketing communication that uses sponsored, professional messages for promoting or selling a particular products and services as well as ideas. Essentially, sponsors or else financiers of advertisements are businesses that intend to promote their own products or else services. Advertising is communicated through different mass media that includes both old and new media (Blackhurst et al. 2016). The old forms of mass media are newspapers, magazines, radio, outdoor advertisement along with television (Huang and Sarigll 2014). However, the advanced and new form of mass media include the direct mail, blogs, websites, text messages as well as search results among many others. Social media are also very important medium of reaching out tom customers these days. As per reports, Face book can be considered to be a very popular social media network where there are nearly 1100000000 unique visitors every month. This media i s also ranked third and this followed by you tube, twitter and LinkedIn (Bauer and Lasinger 2014). Chernev (2014) refers to the fact that the primary aim and intention of advertisement is to get the particular word out that businesses have exciting offers. As rightly indicated by Hollensen (2015), advertisement can be about anything such as upcoming program of entertainment, new line of product that business will sell, expansion of existing line of products or else services and recognition of adherence to different directives of journalism that detects who, When, why, where and what. However, it is also important to select the most effective media for the advertisement depending upon the target audience of the firm. Homburg et al. (2013) rightly indicates the fact that there are different models of advertisement that explains the way advertisements work. Advertisement communication models needs to incorporate four different steps where each steps has different objectives and delivers policies as well as tactical illustrations regarding the way each step can lead to the subsequent step (Huang and Sarigll 2014). However, from the perspective of planning process of a manager that is essentially top down, an advertisement communication comprises of decision making at four different levels such as Buyer, brand, advertisements, and media. At the stage of buyer, it is important to understand the action objectives of the target audience, communication objectives at the level of brand and processing objectives at the level of advertisements. Finally, the last stage involves exposure plans at the stage of media. Consumer Behaviour As rightly indicated by Bakshi and Gupta (2013), the primary objective of studying consumer behaviour is to comprehend and assess the influence of previous experience on purchasing behaviour of different products. Consumer behaviour is essentially an important part of marketing that helps in learning the manner different individuals, groups or else corporations select, purchase use and way of disposing diverse goods. This study also includes learning factors that include prior experience, tastes as well as preferences, pricing in addition to branding based on which consumers base their decisions of purchasing. Baker and Saren (2016) correctly analyses the influence of process of packaging for decision making procedure of consumers having low income. Findings of the study suggest that consumers having low income have greater preference towards premium packaging as well as brand experience. Nevertheless, it can be observed that consumers belonging to the low income group have higher br and experience from purchases of diverse premium products at the time when it is compared to their purchasing cheap brand products. Ansari and Riasi (2016) indicates the fact that there are essentially five different steps involved in the process of consumer decision making. Evaluation of five phases of consumer decision making procedure of buying are essentially: recognition of problem, search of information, assessment of options, decisions of purchase and finally the post purchase assessment. Researchers are of the view that each phase of decision making process is somewhat different from one another but leads to a common opinion regarding what each phase involve. Aguirre et al. (2015) states that recognition of need occurs owing to different factors as well as circumstances that includes professional, personal as well as lifestyle that in turn lead to development of idea of buying. Several prior researches conducted by academics as well as scholars on process of identification a nd analysis of diverse factors that affect purchasing behaviour of consumers. As rightly indicated by Adetunji et al. (2014), there are different factors that affect behaviour of consumers that again can be broadly classified as situational, social, cultural as well as personal factors. Influence of advertisement on consumer behaviour As rightly put forward by Adetunji et al. (2014), advertisements exert immense impact on the purchasing behaviour of consumers and helps the businesses in promoting their products and services. As such, advertisements delivers a news function to different consumers. Particularly, viewers of advertisements can acquire information and learn about the different new products as well as services that can be availed by them similarly in the way they learn about different events from news. Therefore, it can be inferred that advertisements help in generation of awareness among the consumers regarding the products as well as services provided by businesses. However, information function plays a neutral role and it delivers facts without taking into account approval or else disapproval from target customers. Particularly, in this phase, consumer behaviour orients around expressions of inquisitiveness. Aguirre et al. (2015) cultivated that there are different tactics of advertisements that gene rates psychological effects. This orients arrangement of images, words, brand or else logo that refers to ad visual. Again, it is also important to arrange the ad visual that indicates towards arrangement of fonts and colours. In addition to this, this process also includes use of particular methods of arranging ad context that includes framing, variations and medium. As correctly indicated by Bakshi and Gupta (2013), advertisements also help in the process of assessment of different features of products as well as services. It can be noted that consumers generally have a sensible response to various advertisement at the time consumers look at different facets of products or else services. However, this response concentrated on proper sequential listing of different operational aspects of different offerings. However, this can be considered as an intellectual reaction instead of emotional responses. Furthermore, advertisements also aids the process of analysis of advantages by the consumers at the time consumers become emotionally involved with advertisements as well as promotional activities of companies. In itself, it can be said in this context that repeated advertisements can affect behaviour of consumers and this repletion can serve as a reminder to different consumes (Ansari and Riasi 2016). Particularly, consumer behaviour crops from remind ers that includes sudden thoughts about the products at the time of shopping or else while arriving at decisions to purchase the good. As correctly indicated by Bakshi and Gupta (2013), advertisements also help in promotion of both loyalty or else alienation based on performance of the products compared to different advertised advantages. Bakshi and Gupta (2013) indicates the fact that it is important to understand the length of time for which the advertisement leaves an impact on consumers. In addition to this, it is also significant to understand the length of a broadcast, impression of print and online advertisements that can exert influence on customers in a bid to determine effectual reach as well as frequency. The media plan of a business needs to analyse how much is more than enough to reach to target audience and measure the exact point that represents the diminishing returns (Hollensen 2015). Again, the length for which advertisements leave an impact includes examination of lagged impact, resolving non-immediate impact of different media by means of decaying media. Aguirre et al. (2015) opines that the advertisement efficiency can be denoted as the magnitude and scale of a particular advertisement that produces a particular influence. Enumerating the influences and impact of advertisements is vital, given the specific amount allotted for investments for the purpose of advertisement. Baker and Saren (2016) opines that it is not feasible to acquire a worldwide measure of the advertisement efficiency, it is important to develop and implement mechanisms as well as measures for a partial substantiation of outcomes. Taking into account the level of difficulty of enumerating the overall efficiency, it is important to take into consideration the advertisement interacts with diverse other business variables as well as varied effects of advertisements. The efficacy of advertisements include advertisements interacts with other business variables such as behaviour, policies of marketing as well as financial decisions and many others and other environmental variables namely, competition and economic conjuncture among many others. The effectiveness of advertisements needs to take into consideration different effects of advertisements that are essentially varied and are not translatable into quantitative terms. The advertisements also need to create long term effects, not always (Huang and Sarigll 2014). As rightly mentioned by Bauer and Lasinger (2014), in academic literature as well as actual practice, analysis of efficacies of advertisements essentially has two basic models, namely, the dichotomous model and the three dimensional model. Ansari and Riasi (2016) opines that the dichotomous model is implemented particularly in product as well as brand advertisements, inclined towards isolating and evaluating separately the effect of sales as well as effect of communication. Raichelgauz et al. (2015) opines that the effect of sales points out towards the assessment of potential advertising to affect the overall volume of sales as well as the share of the market of the firm irrespective of the probable influence of different variables. In addition to this, the effectiveness of advertisement needs to be taken into consideration for the effects on sales during the short term period. However, the process of measurement of the performance of advertisement is founded on the marginal theory. Blackhurst et al. (2016) suggests that the advertisements is thus regarded as the independent variable for the study that again can be joined with further variables of marketing to have a particular result on the specific dependent variable that is essentially trades of the firm. However, the primary intention of the advertisement is to pursue the finest blend of the determining factor behind upsurge in sales. The consequence of the communication indicates towards the capability to transmit suitable messages to a sizeable share of targeted audience (Blackhurst et al. 2016). This effect can be assessed in literature with diverse approaches such as the following: sociological, semiotic, psychological as well as socio-psychological Adetunji et al. (2014) opines that the sociological assessment concentrates on different communities, regarded as a procedure regulated by different directives as well as social norms particularly on the social behaviour. As such, the role of advertisement strategies as well as consumption in the community change can be considered to be a very interesting topic. Again, the sociological aspects refers to examination of different advertisement influences viewpoints, attitudes as well as behaviours of different individuals and social segments. However, there are two different approaches of the sociological perspectives that present contradicting facets regarding the functions of advertisements in contemporary society (Chernev 2014). The sociological perspectives maintain a positive approach to advertisements. As such, it is considered that the role of advertising is to organize different economic as well as social associations, to harmonize diverse social behaviours and to make individu als stick to different common values (Bakshi and Gupta 2013). This too helps in the process of enhancement of art of living together by resolving different problems. However, the second approach is in comparison a critic as advertisement leads to generation of mass consumption. However, in a bid to present appropriate messages, the management of firms introduces innovative, poorly differentiated as well as emblematic values. As correctly indicated by Park et al. (2013), the semiotic analysis stresses on the use of symbols and this particular approach is useful expressly in the context of creation of suitable advertisements for a business concern. These are essentially recognized as things that conveys specific meanings, for example, certain words, gestures, forms of dance as well as specific images. Madni et al. (2016) correctly mentions that the semiotic studies in detail different features of encoding and more particularly the usage of the codes. However, the primary aim and intention of the investigation is itself the message that contains diverse symbols as well as signs that can be construed as per predetermined intention, without reference to particular consumer as well as the influence of the behaviour of the consumer. As suggested by Kotler et al. (2015), process of communication in general as well as the advertisements in particular are essentially treated by different psychologists. Sheth and Sisodia (2015) mentions that the psychologists examine the motivation of different recipients of the messages of the advertisements that occupy a crucial position in the entire process of analysis. Therefore, the purpose of advertisement creator is to recognize the reasons of consumer behaviour in a bid to detect effective messages of advertisement or to remove the barriers of communication. Hollensen (2015) suggests that the psychological approach along with other types of research as well as investigation have surfaced that leads to contribution to neuroscience. Different evidence acquired by means of scientific experimentation become an essential support for substantiation of diverse assumptions. Homburg et al. (2013) refers to the fact that the psychological approach has the advantage to enumerate the e fficiency of advertisement with reference to recipient of particular message, especially to the characteristics of the consumers. Conversely, this particular approach does not offer exhaustive replies, and does not research the accurate causes. This again provides the particular messages of advertisements to gain publicity. The messages are decoded, stored and in due course leads to purchases. Thus, it is important to taken into consideration the entire process of communication along with different external factors, particularly, the factors associated to the environment that might play a vital role in determination of the behaviour of the receiver. This process of assessment of the messages can be considered to be vital due to the influence of specific messages on the perceptions of receivers. Madni et al. (2016) opines that the motivations of customers essentially drive the behaviours of consumers, in a bid to recognize with effective advertisement. Park et al. (2013) cultivates the fact that the socio-psychological method essentially takes into consideration the message as well as recipients of the communication. However, this tactic intends to examine the efficiencies of advertisement strategies from the perspective of persuasiveness, noting influence on overall course of generation of responsiveness, memory, outlook as well as behaviour. The research methodology takes into attention the entire environment of the process of communication and the real interactions. Bakshi and Gupta (2013) suggests that the process of experimentation can be widely utilized that can help in testing of formed hypothesis and establishing the links between diverse variables by means of pre-test. This in turn also helps in gaining an advantage in terms of legitimacy of the entire process of research. The procedure also concentrates solely as well as exhaustively on direct influence of diverse variables when considered discretely is hard to tackle in actuality. Nevertheless, this method assesses definite involvement of different variables in the process of elucidating the progression of different variables that are dependent (Adetunji et al. 2014). The major limitations to the dichotomous model can be related to the partial appraisal and inability to deliver consistent breakdowns of the effects attained by advertising as well as other policies of the corporation. Again, the three-dimensional models such as AIDA model as well as model Dagmar are preferred (Blackhurst et al. 2016). Raichelgauz et al. (2015) suggests that the three-dimensional models are utilized both in planning advertising campaigns as well as evaluating the effectiveness. The models also recommend a hierarchy of effects of communication, cognitive as well as behavioural effects. Ansari and Riasi (2016) opines that evaluation of different cognitive dimensions can be related to the understanding of messages and storing of the particular messages in the memory. This memory storage includes spontaneous recall, stimulated recall, facilitated by presentation of particular substantiation, associated memory (Aguirre et al. 2015). The respondents also need to illustrate one particular elements of the process of communication, recognition of the advertising, allocation of brand and the memory of not any specific advertisement but also the brand that is advertised. Profile of Vodafone and its strategy of marketing As rightly put forward by Bauer and Lasinger (2014), Vodafone can be regarded as one of the foremost transnational brands and this corporation also hold the position of 11th largest telecommunication corporation in the entire globe. In addition to this, the corporation also stands in the second position in particularly Europe. Similarly, Vodafone named as Vodafone Essar in India is also considered as one of the principal service providers of telecommunication in India. Other mobile phone providers in Australia include Optus, Telstra, Virgin Mobile and many others. Optus essentially focuses in a wide range of services related to communications counting mobile, regional, national as well as long distant telephony, network services, internet in addition to different satellite services along with television for subscription. Virgin Mobile Australia is necessarily a telecommunication corporation founded in Sydney. This mobile phone provider also uses the Optus Network in a bid to reach ap proximately 98.5% people in Oz (Ansari and Riasi 2016). As rightly put forward by Ansari and Riasi (2016), Vodafone is widely known for the exclusive advertisement campaign designed by the corporation, namely, pug, campaign of happy to help and advertisement campaign of Zoozoo. The management of Vodafone takes up a very challenging task of constant development of the image of the business entities. The management of Vodafone presented brilliant persona for the company that was very much appropriate for its Zoozoo advertisement campaign. As such, Zoozoos are particularly denoted as the white creatures that possesses ballooned forms along with features of egg heads. This are essentially used to endorse diverse value added services (VAS) of the corporation. Bakshi and Gupta (2013) mentions that each and every advertisement presented by the corporation has a story that are particularly enacted by the zoozoo characters. The new ad featuring the Zoozoo although look like the animated pones are actual human beings performing in zoozoo costumes. The advertisement campaigns generally have different implications from the economic standpoints. Madni et al. (2016) suggested that the company Vodafone functions fundamentally in an oligopoly arcade that is categorised by presence of few sellers as well as mutual interdependence. This is essentially a market where all the sellers intends outdo the other players in the market by means of price war that refers to the curtailing of prices as well as non-price wars (Hollensen 2015). The advertisement strategies of a corporation can be considered to be a non-price war where all the players operating in a particular market intends to gain competitive advantage through implementation of innovative as well as exclusive advertisement strategies for generating greater mass appeal. The advertisement campaigns of the company Vodafone are also directed towards outdoing the strategies of the rival players in the market. The management of Vodafone has too attempted to symbolise an appearance of common people belonging to urban areas who can be regarded as the main driving potency behind the augmented use of service of telecom as well as services of VAS offered particularly in the telecommunication business (Baker and Saren 2016). In addition to this, the management of the company Vodafone have tried to present as well as showcase the ways the offers of the company Vodafone can prove to be useful for the urban common people through the Zoozoo characters of the advertisement of the firm. Chernev (2014) suggested that the management of the company Vodafone intended to attract and draw the attention of the target customers of the company not by normal advertisements but by means of catchy as well as funny advertisements. The advertisements of the company also tries to promote different Value added Services offered by the corporation. Therefore, the advertisements of Vodafone also tries to create awareness, growth in sales, and segmentation of market and identification of brand. References Adetunji, R.R., Nordin, S.M. and Noor, S.M., 2014. The Effectiveness of Integrated Advertisement Message Strategy in Developing Audience-Based Brand Equity.Global Business and Management Research,6(4), p.308. 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Effectiveness on Public Advertisement Interaction of Advertiser Awareness, Advertisement Appeal and Customer Involvement and Need for Cognition.Journal of the Korea society of IT services,12(4), pp.235-253. Raichelgauz, I., Odinaev, K. and Zeevi, Y.Y., Cortica, Ltd., 2015.System and method for generating an advertisement effectiveness performance score. U.S. Patent Application 14/621,661. Sheth, J.N. and Sisodia, R.S., 2015.Does marketing need reform?: Fresh perspectives on the future. Routledge.